Smart speakers fire across the United States, but it is difficult to open up a huge market for Chinese users

For the Chinese market, the tech giants seem to be "not interested". The English operation interface, Chinese semantics are difficult to understand, and the domestic network is limited. It is difficult to open a huge market for Chinese users.

Compared to China, choosing smart homes, major technology giants value the development potential of smart speakers. As smart speaker products become more and more popular, their performance is becoming more and more perfect, and they gradually enter the homes of American residents. According to a joint survey released by the United States National Public Radio and Edison Research, about one-sixth of Americans have smart speaker products, which is a 128% increase from January 2017.

Look at the various smart speakers in foreign countries in the promotion of a variety of tall, "Hi, Echo", "Hi, Google", "Hi, Siri", music, alarm clock, photo frames, home care, video calls, sleep aids artifact ... ... intelligence After the speaker entered the home, while increasing convenience, it greatly enriched the daily life and raised the happiness index. The popular point of view was to upgrade life to a higher level.

The report shows that about 39 million Americans have become beneficiaries of smart speaker products, of which Amazon Echo is currently in a leading position, with about 11% of users. By comparison, the number of users of GoogleHome products is approximately 4%. Research shows that 64% of users value the smart home control function most of the time. The main reason why they purchase such products is to use them to control smart home devices at home. Another 66% of users expressed their desire to use smart speakers for information and entertainment functions. 30% of smart speaker users said that the time to watch TV has decreased significantly with new products, and 44% of users said they have started using the voice assistant function on their smartphones.

Market analysis company CANalys released a smart speaker report forecast, pointing out that in 2017 global smart speaker sales exceeded 30 million units, it further predicted that by the end of 2018 smart speaker global shipments will reach 56.3 million units, and that 2018 will be smart The "decisive year" for speaker popularity.

For the Chinese market, the tech giants seem to be "not interested". The English operation interface, Chinese semantics are difficult to understand, and the domestic network is limited. It is difficult to open a huge market for Chinese users.

After passing through various remote controllers and control panels, China’s technology companies experienced a period of mobile phone control. After discovering that it was nothing more than placing the remote control on the handset, they turned to foreign technology experts. The domestic technology companies developed smart speakers. And later in the study abroad, the status quo is on the one hand, with Xiaomi, Baidu, Jingdong, Ali, Tencent have released their smart speaker products, the market's interest in smart speakers kept hot; the other hand, the user is actually a lot of cold According to the report of the HKUST’s annual report, the total sales volume of J-dong speakers from JD.com and HKUST’s co-op was only 100,000 units in 2016. This compares with the number of Chinese home users.

Of course, this has a lot to do with national conditions. The difference in living environment, the complexity of voice semantics, and the difference in the habit of listening to songs will make it harder for a foreign student to use hard-made services for domestic families. Although Haier, Midea, Skyworth and a number of domestic well-known home appliance brands have been claiming to build a brand's unified ecological chain, for the same user, they purchased different brands of household products, and in the end, they are still in the ecological chain of various manufacturers. Connected and disconnected. At present, domestic smart speakers are mostly brand independent ecological chains. The content provided by JD.com, Ali.com, Tencent.com, and Xiaomi's speakers are nothing more than expanding around their own brand ecosystems. This is for smart speakers in line with users' needs. The original intentions of all parties are contrary to each other, and it is also one of the important reasons why smart speakers are difficult to catch fire.

Know the netizen's evaluation of domestic famous smart speakers

Although the market is not doing well, there are still a large number of large and small technology companies that have fallen into the pit. In 2018CES, Baidu, Ali, Jingdong and other companies have new technologies and products for smart speakers. In front of large and small, uneven products more than one hundred, the market is super-saturated. Of course, in the current homogenization of products, there are also many companies adding additional functions for their products, such as adding screens, monitoring, video chat and other functions, but what is the real pain point is not clear.

As the most important function of the speaker, the interaction of voice has always been the biggest factor in the success of the market. With the development of AI technology, the leading enterprises of speech recognition in China continue to increase their recognition rate. However, there is still a gap between semantic recognition and interaction in foreign countries. , Many users tweet about the semantic understanding of the product.

Comprehensive factors, I am afraid smart speakers will follow the smart home in the footsteps, in order to get hot for a short time, it takes a long time product carving and the market run-in.

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