The direction of industrial upgrading is increasingly clear and kitchen appliances seize the opportunity to develop

“My house's decoration section is used in kitchens and bathrooms, especially kitchens. In addition to hydropower reform and basic decoration, it also takes a lot of money to purchase a full set of kitchen appliances.” A friend who is currently renovating his new home told reporters. Indeed, in recent years, with the continuous improvement of people's living standards, the perfection of kitchen appliances has become an important indicator to consider the quality of family life. Driven by consumer demand, the kitchen appliance market showed a strong growth momentum, with product sales volume increasing year after year, and more and more brands participating in the market competition.

It is understood that the main factors that stimulate the purchasing power of kitchen appliances are the upgrading demand and the rigid demand driven by real estate. Under the influence of the two forces, the scale of the kitchen appliance industry is continuously expanding. According to research data from Beijing Zhongyekang Era Market Research Co., Ltd., the range of product range of range hoods, gas stoves, disinfecting cabinets, dishwashers, microwave ovens, electric coffee makers, and juicers has totaled more than 80 billion yuan. At the same time, the development potential of the kitchen appliances industry is huge, and the compound growth rate will exceed 15% in the next five years.

It is worth noting that the growth of the entire kitchen appliance market is shifting to high-end products, and the direction of industrial upgrading is becoming increasingly clear. In addition to energy-saving, environmental protection, health and other performance indicators continue to climb to new heights, kitchen appliances integration, intelligence, fashion trends are also increasingly clear. Currently selling kitchen appliances in the market can not only better integrate into the kitchen environment, the appearance design complements cabinets and decoration styles, but also simplifies the user's manipulation steps to the utmost, and the functions are more convenient and the detail design is more humane. As China's economy continues to grow rapidly, people’s income levels continue to increase, and consumer spending power on kitchen appliances continues to increase. Near-suction range hoods, European range hoods, electronic temperature-controlled rice cookers, touch-sensitive keypad cookers, steam-type Although high-end products such as electric coffee pots are high in price, they have gradually gained consumer acceptance and become hot spots in the market. Kitchen appliance manufacturers have keenly grasped the changing trend of the market, and are highly consistent with the high-end development trend of the market in product research and development. New products, new products, new appearances and new technologies are emerging.

This reporter learned that the "2012 China Household Appliances Expo" to be held in Shanghai New International Expo Center in March 2012 will set up a kitchen appliances theme exhibition area. The organizing committee hopes to create a good platform to promote innovative products and innovative ideas in kitchen appliances production. The propaganda and promotion will strengthen the communication and interaction between kitchen appliances manufacturers, channel distributors and consumers, and further stimulate the increase in sales volume of kitchen appliances.

Currently, Ningbo Fangtai Kitchenware Co., Ltd., Boxi Household Electrical Appliances (China) Co., Ltd., Hangzhou Boss Electric Co., Ltd., Guangdong Wanhe New Electric Co., Ltd., Guangdong Wanjiale Gas Appliance Co., Ltd., Kunshan Moka Kitchen Electric Co., Ltd., and Bachelor Electric Appliance Co., Ltd., Zhejiang Xingjie Jiebao Co., Ltd., A. O. Smith and other companies have confirmed to participate in the "2012 China Household Appliances Expo." In response, Zhu Jun, deputy secretary-general of the China Household Electrical Appliances Association, revealed to reporters: “Compared with previous years, this year's Home Appliances Expo has witnessed a significant increase in the number of exhibitors and exhibition areas for kitchen appliances. The theme exhibition area for kitchen appliances is located in Hall 4 and is actually The exhibition area already exceeds 3,000 square meters, while the brands of Haier, Midea, Siemens and other product lines will also have separate display areas on their booths to display their kitchen electrical products."