Nokia in the game: roaring Lumia mobile phone does not recognize Microsoft culture

On April 25th, Microsoft’s acquisition of Nokia’s mobile phone division was completed, and Nokia’s employees who converted their identity were embarrassed.

Microsoft’s acquisition of Nokia’s equipment and services division was officially completed, and the deal, which was worth $7.2 billion, was put on a one-month delay.

According to an internal memo obtained by foreign media, the Nokia mobile phone business will be renamed "Microsoft Mobile". Nokia only retains parts of the map, network communication equipment, etc., Microsoft will take over its smartphone and smart device business, Nokia.com website, and Nokia's speech on social media for a period of one year.

After the merger and acquisition of this century, many Nokia employees have raised a feeling of being betrayed and used the mobile phone as a venting tool.

A Nokia employee in the United States said that when Microsoft announced the formal acquisition of Nokia's mobile phone business, a group of employees at the Nokia headquarters in Finland expressed their anger and took the drill to their Lumia mobile phone. "The funny thing is that Nokia is really durable, it's okay to drill with a drill, and it doesn't start to smoke until it's drilled into the battery."

"I didn't want to see and didn't want to touch my Lumia phone after I heard the news. I threw it into the corner of the bed and pulled out the old N9 phone from the drawer a long time ago." The anonymous employee described it. "As if I was raped, I have to face people who rape you every day. I can't do it."

The mobile phone division of Sunnyvale's Nokia headquarters in Silicon Valley will bid farewell to the Nokia building on the same day and will officially work in the Microsoft building not far from next Monday. Although not far from the old office, the mood is already a world apart.

Microsoft General Counsel. Brad Smith also disclosed the additional details that have been discussed over the past few months since the announcement of the acquisition plan in September last year. Most of them include behind-the-scenes personnel arrangements and manufacturing details.

According to internal staff, Nokia smartphones will still retain the name of Nokia and continue to sell smartphones named after Nokia. As for the non-smart phones that internal employees privately call "Dumbphone", they will continue to sell under the Nokia brand for up to ten years.

Nokia employees are hard to find

Under the contract, Nokia CEO Stephen Elop will move to Microsoft's US headquarters in Redmond, Wash., to lead the Microsoft hardware division. Elop will be one of the approximately 32,000 Nokia employees who work for the new owner, Microsoft.

The anonymous employee said that his Advance Technology department is mainly a mobile phone business. Now the main business is gone, and the existence of this department is not significant. He revealed that most of the employees who are staying now are foreigners with work visas and can't walk. Those American employees who have to leave the country without worrying about changing jobs must not leave.

As a product manager, he told Tencent Technology that what made him most angry was that the company did not disclose to the employees what happened, "Let us treat children as if they were children." He said that in the past, the hard-working projects have all stopped, and it is estimated that they will not be re-operated. "You think that the efforts of the past six months have all been drained. When I go to work, I can't reveal what I did. There is no result that can show the other side, the kind of powerlessness is the most frustrating."

"When I chose to join Nokia, I wanted to be a consumer-oriented product. When I saw someone using Nokia mobile phones on the road, I would have a kind of inexplicable pride. I would think, um, this thing is what I did, and my heart is also I will be very happy." Now this sense of honor will disappear completely with the merger of the mobile phone department. "I don't have any meaning to stay."

He said that when Nokia chose Microsoft as a partner, there were many ways to go. Like Android, MeeGo and Microsoft's WP system, you can choose two or two, but Nokia's top management chose to cooperate with the WP system alone. Fully subject to the other party.

Windows phones are still not as good as Android and Apple's iOS in the consumer market, but there is a growing trend in the minds of developers. At Microsoft's recent BUILD Developer Conference, an updated version of Windows 8.1 was announced, and the Notification Center and Digital Voice Assistant Cortana were added. This news is undoubtedly a shot in the arm of the Microsoft mobile phone ecosystem.

Microsoft also announced Microsoft's universal application that allows developers to develop a single application that can then be easily pushed onto Windows phones, PCs and tablets, allowing users to purchase an app on any platform. use.

However, in the minds of Nokia employees, Microsoft's WP system is undoubtedly the last straw to crush Nokia. "In order to accommodate Microsoft, a lot of what we want to do is because they say that the software can't do it, they have to be forced to give up. Because Microsoft uses Linux, there is no driver at all, every small component has to rewrite the driver to use. It wastes a lot of time, and the upper layers of these factors are not considered at all."

Microsoft collided with Nokia's culture

Starting from Finland's Nokia, everything is based on open source platforms. "If you want to close something, you have to have a strong reason to convince the top."

Microsoft culture is the opposite. "Everything is closed. If you want to be open, there must be good reasons to convince the company."

Such cultural differences have also caused many talents to be lost. Many people are reluctant to work for a new owner whose corporate culture is completely different. “Many analysts only look at the sales figures and operating reports behind them. They don’t see engineers and R&D personnel who are not in the spotlight but are very important to the company’s product development. When these people leave, they will never look back.” To make matters worse, it will continue to expand into a chain effect. "Friends in the same circle, when we hear that we are treated like this by the company, will anyone want to apply here?"

When all the focus is on the Windows phone, another big problem still exists: the Nokia X phone of the Android system released at the Mobile World Congress in Barcelona, ​​Spain at the end of February, after the acquisition is completed, the future is fierce?

The staff at Nokia's US headquarters is also highly heated. The anonymous employee said, "I feel that I will continue to give up or give up completely. There are many reasons for both practices. I hope that this project can continue."

According to the current logic that Microsoft hopes to expand its market with different devices and even launch the iPad version of Office, it is very likely that this experiment will continue.

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